The Melbourne-based cosmetic surgery behind a controversial Anzac Day promotion has apologised for the competition.
The Real Cosmetic and Plastic Surgery’s promotion, labelled the “MCG Anzac Day Mateship Experience”, offered Facebook users the chance to win consultations with plastic surgeon Stephen Salemo.
The promotion also asked women to rate their breasts – options including “lopsided” and “too small” – as well as asking how entrants would celebrate getting the “breasts they truly desire”.
Under federal legislation introduced almost a century ago, the use of the word Anzac in relation to businesses or professions is banned.
In a series of posts and replies on its Facebook page, the surgery said they “got it wrong” and offered an apology to Defence personnel and their families.
“It was certainly not our intention to cause any offence to anyone, least of all current and past Defence Force members and their families,” it read.
Alongside the apology, the surgery noted the “overwhelming positive” response to the promotion.
All Facebook posts and tweets relating to the promotion were removed overnight, but the surgery did award the promotion’s prize.
@SBSNews @stephanieando RSL has accepted apology. Prize pkg incl game tix given to 81 yr old veteran nurse. 南宁桑拿网,南宁夜生活,/nd7XE3j7NK
— REAL Cosmetic (@REAL_Cosmetic) April 23, 2014
In an online statement, the surgery said the prize had been awarded to a former Defence Force member, an 81-year-old nurse.
The promotion prompted a swift condemnation from the Minister for Veterans’ Affairs on Tuesday, who demanded the website be removed.
Speaking from Turkey, the Minister for Veterans’ Affairs, Senator Michael Ronaldson said: “I demand that this site be immediately pulled down. This is an unauthorised use of the word ‘Anzac’.
“Permission to use the word ‘Anzac’ must be sought from, and granted by, the Minister of the day.”
The Returned and Services League is calling for action from the Federal Government.
RSL National President Ken Doolan also weighed in, describing the promotion as “appalling” and insensitive.
“Frankly, from an RSL perspective, I’m appalled that someone would use it improperly,” he said.